What is Reaction

Reaction is a container of images, especially those daily pictures that you meet between the magnificence of the cinema and the extraordinary nature of the news. Images with which we communicate every day and that represent the starting point for creating a new tale of cities. New technologies become a fundamental element for the realization of this project.

Internet, smartphones and cameras are the main tools of Reaction

Reaction is
A new form of communication.
A work of art in progress.
A videos archive of our time.
Reaction is how we want the cities: a place that develops along with its inhabitants.

Internet, smartphone e video camere rappresentano gli strumenti principali di Reaction

Queste immagini sono utilizzate per la realizzazione di:

  • Clip video per la comunicazione della città (Comunicazione Reaction)
  • Una video installazione in uno spazio museale (Supercontemporanea)
  • Un archivio video che contribuisce al racconto della nostra epoca

Communication Reaction

In a communications market saturated by artificial images, Reaction represents an innovative tool to promote cities.

  • Believable communication: describing cities through the eyes of their inhabitants represents the most direct and original way to promote the image of a city. The public creates the contents of the communication campaign.
  • Participative communication: Communicate through a participative project means involving all the key players from the beginning to the development of a city.
  • Say no to monotony: From the forces of the present to the city of the future. The city looks at itself. Activate his alter ego to regenerate through a wide variety of perspectives and looks: one for every inhabitant that sends a video.

Supercontemporary art

Reaction is a supercontemporary art because:

  • It uses new technologies (Internet and smartphone) in order to construct a work of art that is constantly evolving, powered over time from the video made by people who live in the cities
  • It fills up the exhibition space with thousands of images not observed, produced every day in the daily life.
  • Through the net, it creates a culture out of the net.
  • The artist becomes only a filter that organizes feelings and stories in an original structure (video installation).
  • Reaction destroys aesthetic only for its own sake. It crushes conformism of the image, the tendency to make everything recognizable and categorized. It builds up not categorized images.

Super Contemporary art

Reaction is a supercontemporary art because:

  • It uses new technologies (Internet and smartphone) in order to construct a work of art that is constantly evolving, powered over time from the video made by people who live in the cities
  • It fills up the exhibition space with thousands of images not observed, produced every day in the daily life.
  • Through the net, it creates a culture out of the net.
  • The artist becomes only a filter that organizes feelings and stories in an original structure (video installation).
  • Reaction destroys aesthetic only for its own sake. It crushes conformism of the image, the tendency to make everything recognizable and categorized. It builds up not categorized images.

Reaction è come vogliamo le città: un luogo che si sviluppa insieme ai suoi abitanti.

Paretcipanti

Ore di video caricati

%

Donne

%

uomini

Reaction is, as we want the cities: a place that develops with its inhabitants.

Partecipants

Hours of video loaded

%

Smartphone

%

Camera