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“Behind every window, there’s a story waiting to be told”
Charles Kuralt used to say.
Rome has its own stories, too. Some are kept hidden behind a curtain, others are being told everyday: along its roads, behind its fountains and by people’s gestures and their way of living life. All you need to listen to these stories is your own eyes.
It’s a project open to everyone who uses the contemporary language of social movies. It’s a total brand new insight into the Eternal City. It’s a video-installation at Pelanda-MACRO, in the heart of Testaccio, from December 14th until January 31st. Ultimately, Reaction is everything that hasn’t yet been told about Rome. And you’re going to make up to it.
Grab your smartphone, tablet or camera and film everything that gets you really excited in your city. Or else, get yourself to the screen and tell us about you! You can upload your video in one of the following categories: I love, I hate, I laugh, I cry, I play, I think, I work, I am, I eat, I move. Rome and its stories are there waiting for you.
What do I love about my city?
A person, a place, an object, a moment of life or day.
What do I hate about my city?
A place, a music, a sound, a movie, a smell, a taste, a season, a way of doing, a memory.
What does it makes me laugh?
A situation I see on the street, inside my home, a story, a gag, a memory,
What does it makes me cry? A situation I see on the street, a story, a memory, a thought, a moment of life, a loss.
How do I have fun?
Sport, childrens' plays on the street, at home, at school, between adults; playing, creating.
The city I'd like,
my wishes, my thoughts,
What do I do?
Places of work, kind of work, the job I'd like, people at work.
Who I am, how I am, how I'd like to be, how the others are, how I interact with the city and why I live there.
How, what, when, where?
Lunch, dinner, breakfast, aperitif time, coffee break.
At home, at office, in the street.
Every urban or theoretical movement.
Walking, running, leaving, arriving.
Feel free to send us your picture and we’ll display it during the events for you.
1 GB is the maximum size allowed. If your file is bigger than that, please split your material into multiple files.
Video received after 10 December 2017 won’t be taken into account for this edition
Humans Artis, in the context of Reaction Roma, wants to make up a prize for the best original video contribution.
The winning video, that is the one that according to the selected Jury, will offer the most original point of view on the city, as well as being exposed to the MACRO for the duration of the video installation, will be rewarded with a weekend for two people in Madrid!
Central Market Rome supports the Reaction putting project up for grabs a prize dedicated to the district that hosts it: the Esquilino. The winner of the Reaction Esquilino prize will participate in the production of a professional video for Central Market.